Innovate your business ideas,
build your business model,
grow exponentially

Design Thinking and Innovation
Business Model Design
Exponential Growth

We all now have unlimited and free access to knowledge, soon will have unlimited and free access to energy, Internet, 3D-printed objects at home, etc.Peter Diamandis and Steven Kotlerbestseller Abundance


John Durr

MBA (Henley, UK)

FACULTY HEAD: Entrepreneurship, Innovation and Digital Marketing. TSIBA Business School, Cape Town.

I am passionate about entrepreneurship and innovation as the engines of growth and opportunity in South Africa to address the high unemployment and income inequality gap. My Students collaborate with several international schools to run in-country programs using the concepts and services below in group projects with local entrepreneurs, helping them overcome challenges and grow

I started my career in corporate SA ending in senior positions before consulting, for many years implementing strategic projects for companies medium and blue-chip companies. I use design thinking, business modeling and other leading-edge start-up techniques to unlock innovative solutions to problems, which allow companies to grow and scale.

Our Services

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Design Thinking

Solve a challenge you are facing.
Design Thinking is a method of uncovering novel and innovative ideas and solutions to complex challenges and problems.

Undercurrent utilizes Stanford’s world-renowned’s methodology and processes, to uncover innovative solutions for your business. We take you through a creative, hands-on, and iterative journey using these methods, tools and frameworks, unlocking the creativity in the team, with lateral and abductive thinking, rather than traditional logic and deductive reasoning.

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Business Model Design

A business model is simply a plan describing how a business intends to make money. It explains who your customer base is and how you deliver value to them and the related details of financing and resourcing.

Having a good idea is one thing, building it into a sustainable, profitable one is another. Follow our Business Model Design process, which is used by thousands of companies all over the globe. Capture your entire business plan into a strategic 1-page business model canvas that is easy to communicate, yet comprehensive.

The business model canvas, developed by Alexander Osterwalder, is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business.   


Exponential growth

We are living in extraordinary times. It could be argued that this is the best time to be alive. Technology allows people to do things that were simply impossible just a few years ago. Private companies are going to space, ordinary people connect via video across the globe all the time and small groups of people are able to disrupt large existing organizations. The reason for all of this is because of Exponential change.

Now you have to embrace change while ensuring you have the mindset to leverage the benefits of adopting technologies and an exponential mindset. You can do this by adopting our ExO formulae and the 11 attributes that make organizations scalable.

Undercurrent is part of a global network of consultants that implement the OpenExO framework for exponential growth.

OpenExO have built a global community of ExO coaches and consultants, technology thought leaders and innovators and disruptive doers that are helping organizations from across the world to leverage Exponential transformation. We have a number of programs and opportunities for organizations of all sizes.

How we work

Each of our services is delivered via interactive and creative workshops, both virtual and contact. Workshops are tailored to each client’s needs and can be run in block days or a few hours per week.

For start-ups and early growth companies, it is best to run the workshops sequentially, whilst more established companies are able to select services for their unique needs. Contact us for a discussion on your specific requirements.

How we work